Willow
Willow is a diagnostic system for monitoring patient’s risk of cardiovascular diseases. The test process involves two main interaction elements: a disposable device that draws and analyzes blood for biodata, and an app that provides instruction, receives and tracks results.


The product experience is designed to shift user focus from the physical device, which causes pain from drawing blood, to its app.




Willow’s device and app share the same monochromatic, minimal aesthetics. Color is used as identifier for the different test types. The split between white and color areas creates an iconic look that bridges the physical and digital products as a single system.



Willow is a diagnostic system for monitoring patient’s risk of cardiovascular diseases. The test process involves two main interaction elements: a disposable device that draws and analyzes blood for biodata, and an app that provides instruction, receives and tracks results.


The product experience is designed to shift user focus from the physical device, which causes pain from drawing blood, to its app.




Willow’s device and app share the same monochromatic, minimal aesthetics. Color is used as identifier for the different test types. The split between white and color areas creates an iconic look that bridges the physical and digital products as a single system.




