Ninja Kitchen System
Ninja aimed to update its food prep system that included a blender, a food processor, and single serving cups. The design was to convey power and robustness.
















A critical aspect of design is modularity. The product needed to be customizable for a variety of retailers and price points. This included modular blending features, UI, accessories, and CMF options.








Multiple rounds of prototypes were built, tested and refined including on-site assembly review working with factories to prepare for mass production.